How Memorable Emoji Marketing Can Grow Your Business

Raoul Didisheim
5 min readJan 9, 2023

Today, there are about 3,633 emojis you can choose from. That’s one for almost every emotion and circumstance.

Using emojis in marketing is among the things that divide marketers the most.

They frequently appear in social media campaigns. Yet, some marketers oppose using them in marketing copy, deeming emojis too informal.

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