How Memorable Emoji Marketing Can Grow Your Business

Today, there are about 3,633 emojis you can choose from. That’s one for almost every emotion and circumstance.

Using emojis in marketing is among the things that divide marketers the most.

They frequently appear in social media campaigns. Yet, some marketers oppose using them in marketing copy, deeming emojis too informal.

At the same time, emoji usage is acceptable among many marketers as long as they’re not overused.

Incorporating Emojis in Marketing

Emojis are helpful, but we can’t pretend they fit into every marketing effort because they don’t.

In the case of SMS marketing messages

People are used to seeing emojis in text messages.

About 60% of consumers believe SMS messaging is the most efficient type of communication.

Despite this, there isn’t much flair you can include in an SMS message. There is no headline, and images may not even be visible to others who aren’t connected to their home or workplace Wi-Fi.