Facebook Groups For Business

In 2019 Facebook redesigned its platform to include more emphasis on visual stories and private groups.

Before Facebook Groups, businesses really only had their personal profiles and FaceBook Page to market themselves. FaceBook Pages was the only reason companies joined Facebook at all. Unfortunately, now it’s become much tougher to reach customers organically.

Posting frequently and asking others to share and like your posts no longer have the impact they once did. Advertising on Facebook has also become competitive and can get expensive.

Putting the political consequences of Facebook Groups aside, it can be a great help in making significant connections with your customers.

Not only can you connect with them, but groups also allow you to create a community and offer the kind of exclusivity and promotion that a business page can’t.

Those who join Facebook Groups are committed to your brand or company. There few areas where you can find a collection of people who will join a group for the single purpose of talking about your brand.

Group members are willing to discuss and give feedback that gives your business relevant insights. You can also facilitate and moderate discussions.

And when it comes to groups, Facebook updated its algorithm to be more organic friendly, so you can increase community without increasing ad spend.

But to have your group be a success, you need to understand the people in your community and bring them as much value as you expect them to bring you.

As the group evolves members will start their own discussions. Stay abreast of what they’re talking about and continue to engage.

One way of keeping engagement and gaining feedback is with polls. You can use polls to garner information for a new product release, what members like or dislike about the group, even test an ad.

If your brand is national and has strong communities in specific locations, you can create localized Facebook Groups. This makes it possible to target and promote hyper-local information, news, events, and sales.

You can also keep your Facebook Group involved by posting content they won’t see elsewhere. This element of exclusiveness will make the community more meaningful to members. This could include promotions or Facebook Lives.

Once your community has taken off, members will start sharing their thoughts about your brand or business. They may provide reviews and user-generated content within the community. Third-party recommendations are more trustworthy in influencing buying decisions than self-promotion, and they help build awareness.

Be sure to encourage and reply to member posts. and if they give permission, use their positive feedback across your digital channels.

Your Facebook Group is likely to attract visitors who are mainly fun, interesting, engaging, and kind.

However, sometimes you’ll get someone who violates your group rules. To make sure all group members have a positive experience, it’s up to you and your moderators/admins to keep a safe and enjoyable atmosphere.

if someone gets out of hand you, have the ability as an administrator to temporarily block them or remove them from the group entirely.

Finally, be sure to give your members as much freedom to express themselves as they can. Remember, you want them to love your brand and be enthusiastic about the group.

If you wish to talk about your online presence and strategy, please feel free to reach out.